girl holding skincare

Why do we love Clean Beauty

We love conscious beauty simple because it is a healthy, more natural, holistic and eco conscious personal care choice.

Conscious beauty may be all the rage but it is nothing new.  Ancient beauty rituals from all areas of the globe have been brought back to life as we live in a time where we crave simplicity and getting back to nature. Think honey and clay masks, oil cleansers, essential oils, fruit and nut extracts and our obsession with anything crystal!

There are a lot of similar words to describe this beauty revolution aka natural beauty, green beauty, low tox beauty and clean beauty…..even though they all have slightly different meanings their authentic principles are aligned with each other.

These are our Top 5 reasons you should take notice of the conscious beauty movement. We hope this give you more understanding and motivates you to make the switch too!


Conscious Beauty describes products that are filled with more of the good stuff and less of the bad stuff such as cheap fillers, cheap ingredients and a cocktail of preservatives.

Conscious beauty is about prioritising what we put on our skin in the same way as what we put in our mouths. Naturally derived ingredients can deliver essential nutrients to our skin better than synthetic ingredients. Similarly, our bodies prefer whole foods over synthetic vitamins and processed foods. This theory is based on the idea that our body recognises natural molecules more easily and then in turn use them more effectively.

It’s important to highlight that unless you are making your own DIY cosmetics from raw ingredients, even natural ingredients will go through some form of lab processing to make them safe for personal use. *100% natural marketing claims is misleading.

Eliminating toxic ingredients is discussed a lot in the clean beauty industry. These are ingredients that cause skin reactions, clog pores, disrupt our endocrine system and are carcinogenic.

Have you ever been concerned about your own personal toxin load and how it effects your health?

The human body is absolutely amazing and detoxing itself, but why not give it a helping hand by being mindful of what we put on and in it. Considering the skin is a living, breathing organ and covers the surface area of our body.

After all we have been loading up on personal care products since we were babies! Think about all the sunscreen, moisturiser, body wash, shampoo, conditioner, deodorant, soap, makeup, perfume & nail polish…yikes!! That is a whole lot of chemicals.

At a minimum, the clean beauty industry strongly advises to avoid parabens, phthalates, synthetic fragrances, formaldehyde, GMO’s, mineral oil, synthetic emulsifiers and preservatives.

natural skincare


Well this is a bit of a no brainer, let’s just NEVER test on animals. The testing processes are disgustingly barbaric and it is still practiced by many of your favourite cosmetic brands today!

So to be absolutely sure your products are free of animal testing, choose brands that are certified cruelty free. The ‘Leaping Bunny’ certification is the international gold standard for non-animal tested consumer products. Peta is also another incredible organisation that has up to date information on companies that do or do not test on animals.


Conscious beauty brands are also usually eco friendly brands. Mainstream cosmetic ingredients, packaging and production take a HUGE toll on our environment.

Plastic packaging saturates the cosmetics industry so it’s great to see brands starting to move towards using recyclable options now.

– Micro beads found in exfoliators are essentially tiny balls of plastic that wash into our oceans killing marine life as they mistake them for food.  

– Oxybenzone is a common ingredient found in chemical sunscreen, and is largely contributing to the bleaching of coral reefs.

– Palm oil is used in countless products too. The rapid deforestation that is occurring to produce this ingredient is phenomenal and devastating.


Conscious beauty favours sustainably sourced and organic natural ingredients. These are found all over the world and often in remote communities on small-scale farms. So by supporting organic you’ll be supporting farmers earn a fair wage which then feeds back into their community.

Plus they deliver exceptional results in skincare because organically grown plants have higher levels of antioxidants and vitamins that are free of harsh chemicals causing inflammation in the body.

It is also incredibly tough for products to achieve a certified organic stamp in Australia (ACO). This means that the product must contain 95% or more certified organic ingredients.

Micro batch production is where smaller cosmetic businesses make their products themselves in small batches. This is great because not only are you supporting an artisan local small business, you’ll also end up with a fresher product too. Did you know that mass produced cosmetics usually sit on a warehouse shelf for months, even years before they make it to your bathroom? This is why conventional cosmetics are filled with so many preservatives.

Micro batch skincare here!


Conscious beauty can be as simple as oxygenating your skin with fresh air, improving cellular circulation with exercise, getting a vitamin D hit with a healthy does of sunlight, hydrating your skin with filtered water and nourishing your skin with a nutritious meal. Keep it simple and keep it as close to nature as possible.

A clean beauty routine should become a ritual of self-love. The movement champions inner beauty over outer beauty. It’s all about being more mindful, prioritising your own health, wellness, getting better at giving back and being kind to yourself.

After all, we are supposed to get break outs from time to time, we all age, we all have stretch marks, lumps and bumps and we are all uniquely beautiful.

Love and Wellness Milly Reid

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